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Education and Training
Strategically Building Relationships With Communities of
Color
Presenter: Norman W. Harrington, Jr.,
Burnsville, MN & Reine Shiffman, Shiffman & Associates, Ltd.,
Mendota Heights, MN
(Broadcast date: 9/14/05)
Program Description
The U.S. Census Bureau notes that whites will soon comprise a
minority compared to the collective total of other racial and
ethnic groups. A new and diverse population will increasingly
represent the donor and customer base for both nonprofit and
for-profit institutions. Charitable gift planners must adapt to
this change now if the organizations they represent are to
prosper in the future. This session will explore steps you can
take to build strong and healthy relationships with diverse
populations. This presentation was originally presented at the
2004 National Conference on Planned Giving.
Learning objectives for this presentation include:
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Understand the conceptual framework for a strategic
plan of this nature.
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Be familiar with the components that the strategic
plan should entail.
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Learn from institutions that have succeeded in their
efforts.
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